Winning Proposal Development
Winning Proposals Workshop Description
This 2-day highly interactive program is one of our most requested and helps you institutionalize a winning proposal development process. The program provides an in-depth presentation of all proposal steps to create winning proposals.
Benefits
- Institutionalize a winning proposal development process that focuses on win strategy, communication, and reviews that greatly enhance win rates
- Enables proposal teams to work on multiple opportunities
- Develops skills in creating differentiators
- Enhances relationship between Account Managers and proposal teams
- Builds teamwork with confidence in process
Recommended Audience
Account Managers
Proposal Managers
Proposal Writers
Proposal Coordinators and anyone else having participation in proposal efforts
Program Outline
- Introduction
- Importance of a Proposal Process
- Introduction to 4 Ps Business Development Model
- Position Phase overview
- Prepare Phase in depth – creating a winning strategy
- Propose Phase in Depth
- RFP Analysis
- Team Interactions and Dependencies
- Schedules
- Addressing Multiple Audiences
- Layout, Graphics and Other Design Elements
- Key Issues Analysis
- Features/Benefits
- Executive Summary (1, 2, 4, 8 page versions
- Proposal Writing Techniques
- Proposal Differentiation Techniques
- Color Teams
- Post Mortem
Winning Proposals Consulting Services
For key opportunities we strongly recommend our participation at key points during an effort to win a specific opportunity with the best proposal possible. In collaboration with your Proposal Manager, we determine the areas we can provide the most benefit. Typically this would include at a minimum, participation in developing the proposal win strategy, identification of proposal themes, and color team reviews. We can also assist with writing sections, developing layout ideas, and compliance checking.
Benefits
Having a proposal development expert working with your team will improve your potential for winning. This will benefit your team and company by:
- Providing objective assistance in guiding your proposal team
- Facilitating your team to develop an effective win strategy
- Facilitating discussions regarding proposal themes and layout
- Leading color team reviews